Find out where lost applicants went and why

Do you know where your lost business went? Did your applicants take their business elsewhere – and if so, do you know why?

Our Lost Sales Analysis tool can help you gain a better understanding of the applicants you’ve lost, who you lost them to, and why. With this loan-level competitive intelligence, you will be able to make the necessary adjustments to your processes so you can:

  • Reduce pipeline fallout
  • Maximize your marketing ROI
  • Improve customer retention

Key features:

  • Learn which competitors won your applicants’ business
  • Understand portfolio run-off trends to increase customer retention
  • Better assess pipeline fallout to improve your closing rates
  • Learn why existing customers left
  • If you lost a loan to a competitor, find out the rate, LTV, term and loan type the borrower received

The data holds the key

To capture and keep credit-worthy borrowers, you need the detailed data our Lost Sales Analysis provides and the insight it offers to make the right adjustments to your sales and marketing strategies. Specifically, the output contains:

  • The lenders associated with lost sales
  • The characteristics associated with the consumers’ new loans including rate, LTV and loan type
  • Purchase/Refinance flag

This tool is part of our CloseCAPTURE product suite designed to help lenders reduce costs and close more loans. Learn more.

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