Fuel your sales pipeline with qualified leads from a B2B marketing list

Boost response rates with verified data on small businesses and decision makers.

Are you challenged by low response rates, poor lead quality or low ROI from marketing campaigns? How do you currently develop prospects for B2B marketing lists and new business development efforts? With B2B Marketing Lists powered by Equifax®, you can create prospect lists with the most comprehensive business information and contact data available – and even predict how valuable a customer will be once the deal is inked!

B2B Marketing List Benefits:

  • Focuses on hard-to-reach small businesses and includes data on executives/owners of target businesses
  • Data is updated weekly and verified annually
  • Users have experienced up to a 10% lift in response rates compared to other lists with no linkage to decision maker data or risk segmentation. Your results may vary
  • Can append non-financial commercial credit scores to better target ideal prospects and segment and filter by the risk of delinquency or business failure

Building B2B Prospect Lists

You can leverage the vast Equifax network of business contact information to create fresh prospecting lists and target audiences that can quickly, efficiently optimize marketing performance and ROI. Available selections include:

  • Location
  • Industry
  • Job role such as procurement or title such as “director”

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